PUNK Armada Content Marketing Work Samples
Our Content Is Built To Last
See below samples of our work with cryptocurrency exchanges, DAOs, and NFT creators.
Cyptocurrency Exchanges
IDEX & AURA token (now IDEX token) - @idexio
IDEX had the idea to compare and contrast its utilities, tokenomics, and volume against other prominent exchanges. At the time, the idea of a “decentralized exchange” was still fairly new and trading volume was much greater for centralized exchanges despite concerns over “not your coins, not your crypto” and exchange “rugs”. Therefore, we suggested we include analysis of both important centralized and decentralized exchanges in our content series. So that IDEX could comment on and quote-tweet off of the content with a call to action directing traffic to their telegram channel and website, we wrote, produced, and promoted this content series on our own blog.
- Part 1 - Exchange Basics
- Part 2 - Token Utility
- Part 3 - Valuation & Tokenomics
- Part 4 - The Exchange Matrix
- Part 5 - Fee-Sharing Exchange Tokens
OKEx (now OKX) & OKB token - @okx
Shortly after writing and marketing the content series for the decentralized exchange IDEX, the centralized exchange OKEx (now OKX) reached out with a need for a series of its own. In this case, the content marketing needs were very different. Rather than a goal of increasing volume and eyeballs, the goal for the promotion of this content series was reputation management. Specifically, the founder of OKEx had come directly from the core team of Binance, about which CZ did not speak kindly. We determined our best course of action to include not only the promotion of the content from our social channels with OKEx’s interaction, but also the promotion of this content by influencers with a focus on populating Twitter with positive sentiment about OKEx and its founder, drowning out the few, although influential, negative key opinion leaders.
- Part 1 - Valuing Exchange Tokens – Is OKEx’s $OKB A Winner?
- Part 2 - Exchange Token $OKB: Utility & Value In Review
- Part 2 Slideshare was produced for both the internal and external stakeholders
- Part 3 - A Brief Introduction To OKEx Options Trading
DAOs
Aragon - @AragonProject
In order to position Aragon as the preferred DAO building tool for developers, brands, and users, we recommended updates to the Aragon brand strategy guide, suggested changes to the strategy, structure and messaging of tweets, and executed on a blog post introducing Aragon to the community in preparation for Aragon’s mainnet launch and first “court”, in which over 200 jurors participated.
- Part 1 - Infrastructure For Digital Jurisdictions & Decentralized Organizations
- Part 2 - Aragon Launches First-Of-Its Kind Digital Jurisdiction
Maker DAO - @MakerDAO
Through our research into stablecoins we came across MakerDAO and were introduced to Rune, the cofounder. We interviewed Rune to better understand the business, which led to an honest and difficult conversation - why would someone use Maker’s DAI stablecoin when Tether already had adoption, liquidity, and, in terms of DeFi applications, required less collateral, as well? We recommended a series of blog posts detailing types of stablecoins, comparing and contrasting stablecoin strengths and weaknesses by collateralization type, and use cases that suggested Maker’s DAI as worth consideration. These blog posts became core content pieces for growing MakerDAO’s thought leadership, answering the question, “Why another stablecoin?”, and are now linked on Jameson Lopp’s cryptocurrency resources website.
- Part 1 - The Future of Finance
- Part 2 - Stablecoin Use Cases
- Part 3 - Stablecoin Collateralization Types
- Part 4 - Stablecoin Strengths and Weaknesses
NFT Creators
During our exploration of NFTs and digital identity we expanded our network and knowledge base by establishing relationships with NFT artists and community managers. We interviewed prominent creators in order to better understand their audiences, brands and businesses. From not knowing why their art had value to not knowing how to expand reach to a broader audience and scale their collections in consideration of market sentiment, we found that many creators were in need of guidance in resolving their brand and business issues, as well as setting expectations for the pace of their sales in a bear market. Some of our conversations were difficult, but creators were open with their challenges and receptive to recommendations on their content and content marketing, as well as their use of the “search” + “social” in social media. Below is a selection of three of these conversations.
- Dave Krugman & “Drip Drops” - The Brand & Business of Dave Krugman
- Guido Di Salle - The Brand & Business of Guido Di Salle
- Patrick Amadon - The Brand & Business of Patrick Amadon