Often a project’s best strategy for content marketing is engaging a third-party to produce, publish, and promote an in-depth article with a focus on the project’s differentiators, primary value propositions, mission, values, and positioning, essentially restating the brand strategy with a roadmap update and a call to action. This allows a project to promote its own value indirectly and also encourages community engagement.
By communicating and strategizing with project stakeholders we are able to produce ever-green content that allows us to gather market sentiment and direct next steps, from advancing the development of key roadmap initiatives to improving KPIs and social metrics.
Ultimately, it’s the process of listening that leads to determining where we should place our efforts, and content marketing is a tool by which we gather data for actionable insights.
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