PUNK Armada Advisory & Launch Work Samples
Unique Strategies & Creative Tactics For Every Market
Whether product marketing or project sale, there is always a need for a combination of strategies and tactics to reach campaign goals. Advertising in niche outlets, content production of all types, and promotion by influencers are essential efforts. Market sentiment may direct us to multi-language guerilla marketing campaigns across many different social media platforms, as well.
Successful project launches also require planning, content pacing, and clear, collaborative, honest communication, so that a balance can be found between the desires of the team and the desires of the investors. Key is transparency with stakeholders at all levels so that there can be accountability to KPIs, such as the soft and hard caps.
Project Advisory
Two examples of our past advisory work are included below.
Render Network & RNDR token - @rendernetwork
Punk4762 was introduced to the Render Network and parent company @OTOY by a previous client, a private hedge fund specializing in cryptocurrency investments that had also invested substantially in the RNDR token. In the case of Render, there was a need for Punk4762 to not only manage twitter with shared KPIs and assist in content production across multiple media and social channels, with multiple audiences from token speculators to game developers, but Render also engaged 4762 for introducing the token, its use cases, and its backers to influencers and potential OTC investors.
Included below is one of the blog posts we produced with the Render Network team. Our roles in this piece were gathering key content links, strategizing on the content marketing, and executing on the promotion of the blog post on Twitter, Facebook, and Linkedin - RNDR 2020 First Half Update
"Brian’s knowledge of blockchain technologies, experience marketing cryptocurrencies, and reputation within the crypto industry have been important resources that RNDR Token and OTOY have leveraged in developing market strategy, growing brand footprint, and expanding community outreach. Brian is a quality marketer with a deep skill-set and dedication to productive, long-term relationships." - Kalin Stoyanchev, Render Token Project Manager, OTOY
Walsh Trading - Walsh Trading’s Website
We wanted to introduce Walsh Trading to twitter, a social media channel in which they had established no presence, no digital “real estate.” Afterall, why would they when their clients weren’t coming from that direction? Over the course of 28-days, we were able to show Walsh Trading how to grow social media authority in a way that resulted in new traffic to their website, new interest in their service, and new clients for the currencies trading arm of the Walsh Trading hedge fund, Argo Futures.
Our 28-day campaign is recorded in this case-study - 0 to 1.5 Million Twitter Impressions in 28 Days
"As soon as we (Walsh Trading) started working with Brian our social media authority skyrocketed. He knows all the tricks of the trade to improve your presence in all areas of social media directed at your target audience. In today's fast paced information age it's imperative to have someone like Brian on your team. He is professional to say the least and will exceed your expectations." - William Reavis, Director Asset Management of Argo Futures, the currencies trading arm of Walsh Trading
Project Launches
Two examples of our past project launches are discussed below.
Rena Finance - @rena_finance
During the last crypto bull market we ran many DeFi project sales and product launches, especially dApps and platforms. The largest DeFi token sale we coordinated and executed was for Rena Finance, a fair-launch token sale in which $7mil was collected.
“Everyone seeks to be authentic, very few are. Brian and Armada Marketing have a great reputation, deliver superior service and accurate advice, and are full of answers that spark creative marketing ideas. A value provider, Brian builds trust through reliability, competency, accountability and flexibility. With Brian’s help, Rena Finance was able to raise over $7 million during our token sale." - Crypto_Choad, Founder Rena Finance
DokiDoki - @dokidokinft
We also coordinated and executed a 3563 ETH raise on behalf of DokiDoki NFT for one of their first product launches, @chainbinders.
"Brian is great! Though we are inexperienced when it comes to marketing, Brian was helpful in giving us advice, tips, and recommendations to supercharge our NFT drop. We got plenty of word of mouth, eyes, and attention on our product, Chainbinders, that we otherwise wouldn't have had, and a grand total of 3563 ETH was contributed during the LGE for a total of 10M USD! Definitely a recommended service and one I'll keep at the top of my list for future marketing campaigns 🙂 ." - fillbeforeshill , Creative Director Doki Doki